Expanding Opportunity for Women in Franchising
Our VP of Franchise Development was recently featured in The Business Journals for her leadership and continued efforts to help more women step into franchise ownership, especially across the trades and home services industries.
In the interview, Beth shares her career journey, offering a look at how she built her path within franchising and what continues to drive her passion for supporting others. She speaks to the importance of being hands-on with franchise owners, not just during the onboarding process but throughout their entire business lifecycle, helping them navigate challenges, capitalize on opportunities, and grow with confidence.
Beth also highlights one of the most compelling advantages of the franchise model, the ability to reduce trial and error. With established systems, built-in mentorship, and ongoing operational support, franchising provides a structured path to business ownership that can be especially valuable for those entering industries like restoration, plumbing, HVAC, and other essential services for the first time.
A key focus of the conversation is the growing opportunity for women in these historically underrepresented industries. As demand for essential services continues to rise, more women are recognizing the potential to build strong, scalable businesses while maintaining flexibility and creating long-term impact for themselves, their families, and their communities.
At BELFOR Franchise Group, we’re proud to support leaders who are actively working to expand access to franchise ownership and open new doors within essential service industries. By fostering inclusive growth and championing diverse ownership, we’re helping shape a stronger future for franchising.
Read the full BizJournals article here:
Opening doors for women in franchising — especially the trades